A story by Carl Rohde INTRO: 47 IS KILLING! In a 2017 study two scholars, Carl Benedikt Frey and Michael A. Osborne from Oxford University, suggest 47 percent of USA jobs could be automated away in the next 20 years by the new tech forces: computers and robots, fueled by Artificial Intelligence ( AI)…

A story by Carl Rohde When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted to buy whatever ware or service, TV commercials were in the lead to make the…

A story by Carl Rohde During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers gaming a bigger threat to its business than traditional TV. They also lose more eyes to Fortnite than to HBO. What’s the appeal of gaming? Why it is growing? Not in…

A story by Carl Rohde During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers gaming a bigger threat to its business than traditional TV. They also lose more eyes to Fortnite than to HBO. What’s the appeal of gaming? Why it is growing? Not in…

From Super-Elixer to Dangerous Dark Art — Big Tech, which is always now: AI-fueled Big Tech, has made shopping, searching, connecting to friends on your preferred platforms astonishingly easy. Which is why the masses, including you and I, have given them our blessings without further ado. …

An interview witch Toni Mascaro — Toni Mascaro is the most creative and systematic consultant in the sophisticated Spanish hospitality industry when it comes to increasing sales. Here an interview to prove so. Who are you? Enthusiastic curious, sometimes even child-like dreamer. Open-minder entrepreneur. Passionate Barcelona lover, where I am born. Founder of eMascaro. There we build projects that…

An interview witch Wayan Suarsa — Who are you? I am I Wayan Suarsa born in Bali, June 1973. I studied hospitality at senior high school level at SMK, here in Bali. Did very well and got an official funding for university. But my father did not have any pocket money for me. So I received my further education…