MILLENNIALS IN 5 CHARACTERISTICS

Over the last decade my company and I have conducted future research with about ten thousand Millennial students on 52 universities and four continents. All of them systematically blogged about what they consider ‘Cool’: attractive and inspiring with future growth potential. To deepen our understanding of the international Millennials generation we analyze all their blogs, watch what they are watching, read what they are reading. Here are our key characteristics for Millennials worldwide: